At present, corporate social responsibility is becoming an integral part of a successful competitive enterprise. When implementing the strategy of corporate social responsibility enterprises invest resources in development and support of the local community, their own employees; this helps them become participants in larger market segments. The purpose of the study is to rate the opinions of enterprise experts on the practices of corporate social responsibility of OO LUKOIL-Perm. The empirical material was collected using quantitative and qualitative sociological methods. The group survey of company’s employees of various positions and profile was carried out. In-depth interviews were also held with the representatives of the authorities and company’s employees dealing with social responsibility to identify the effectiveness of interaction between the administration, the enterprise and the population. In the course of the research into OOO LUKOIL-Perm and the theoretical literature review we identified five characteristics, their classification, which are components of the strategy of corporate social responsibility. The research novelty lies in accumulation of the existing theoretical approaches to corporate social responsibility, identification of features and their correlation with the real application of corporate social responsibility practices at enterprises. The absence of a single universal tool for the implementation and evaluation of corporate social responsibility suggests the importance of the study for Russian enterprises. However, in Russia corporate social responsibility is still at the stage of formation. A gradual transition from corporate social responsibility as a one-time charity event to its perception as an important tool for establishing balance between the interests of the enterprise and the needs of the local community, which ensures a more favorable position in the competitive market
Keywords
strategy, social policy, corporate social responsibility, programs, ooo lukoil-perm