The article is devoted to the disclosure of the concept of the global universitiy market and the rationale for the need to abandon the idea of a world-class university (WCU) the concept is based on. The authors have shown that in 2022, due to increased global geopolitical turbulence, the global university market began to split into local (regional) segments, and the consensus reached in the previous two decades on the criteria for leading universities was finally broken. The paper notes that the confrontation between the West and the East, which worsened in 2022, led to the destruction of the US monopoly in the higher education market and the transformation of a homogeneous university market into a heterogeneous one, for which the WCU concept loses its former meaning. This is largely due to the denial of the former role of global university rankings, which have become completely irrelevant under international sanctions with the accompanying phenomenon of scientific ostracism of individual countries. The authors prove that the system of international university rankings leads to the formation of the effect of false prestige, when the scientific achievements of the United States and Europe are unduly exaggerated, including by imposing false ideologemes and mythologemes regarding progressive organizational models of universities. As an alternative to the WCU, the authors propose a concept of Higher Class University (HCU), which is based on the closest connection of the university with the high-tech sectors of the national economy through its participation in research and production and experimental projects of the country's leading companies. The article shows that the new concept and the adoption of the construction of a HCU set as the goal of modernizing the system of higher education in Russia leads to revolutionary changes in the organizational model of domestic universities. The authors have considered the most important aspects in the field of personnel policy during the HCUs creation
Keywords
world-class university, global university rankings, global university market